My Glossary
My Glossary in Internet Marketing
These are some terms runs in internet marketing. Get a quick understanding in the field of internet marketing (for beginner and idiots. Help me to add-in more. .)
Niche
Simple understanding, niche in internet marketing refers to keyword. Internet business often allows for experimentation with your niches and even allows you target several niches, if you wish. Your niche can be defined through many factors, including target market, special service, quality product or service, price, unique product or service.
Affiliate
Businesses that run affiliate programs pay a commission on sales of their products or services generated from your website. Commission amounts vary. As an affiliate, you host a link or banner promoting the company’s website or product.
An entity related to a Seller that is subject to common operating control and that is operated as part of the same system or enterprise. The Seller typically owns less than a majority of the voting stock or the Seller and the entity are subsidiaries of a third party.
Blog
A public web site where users post informal journals of their thoughts, comments, and philosophies, updated frequently and normally reflecting the views of the blog’s creator.
Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.
Search Engine
Internet search engines (eg Google, AltaVista) help users find web pages on a given subject. The search engines maintain databases of web sites and use programs (often referred to as “spiders” or “robots”) to collect information, which is then indexed by the search engine. Similar services are provided by “directories,” which maintain ordered lists of websites, eg Yahoo!
Residual Income
The amount of profit that a segment has made after charging a notional amount of interest based on the business’s investment in that segment.
The amount of money left over after you have paid all of your ordinary and necessary debts including the mortgage. This calculation is typically used with VA loans.
SEO
Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.
Unique Visitors
When tracking the amount of traffic on a Web site, it refers to a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and unique visitors who return to the site.
Unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.
Visits
Number of visits made by all visitors. Think “session” here, say a unique IP accesses a page, and then requests three others without an hour between any of the requests, all of the “pages” are included in the visit, therefore you should expect multiple pages per visit and multiple visits per unique visitor (assuming that some of the unique IP’s are logged with more than an hour between requests).
Page Views
Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or “gross impressions.”
Hits
A term used to describe the volume of traffic a web site is receiving. Specifically, a “hit” means a single request from a web browser for a single item from a web page. A web surfer visiting a single web page with 3 graphics would cause 4 hits to be recorded, one for the page and 3 for the graphics.
The term is often used as a rough measurement of traffic to a page or site but can be very misleading in determining unique visitors to a web site.
Pay Per Click
Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.
