Internet and Coffee

Alexa has carved out a niche online as the Traffic Authority. They measure traffic for web sites and Rank them against other sites. They are geared mostly to the Online Marketing and SEO industry. No doubt you have heard of “Alexa Ranking”.

Alexa Web Traffic Authority

I’m sure most of my readers are aware of Alexa, but if you are not, it would be a good idea to check them out. Type in your web site URL to see where you rank (according to them).

Alexa claims they have 8 million monthly unique visitors with 30 million page views per month.  Their users are entrepreneurs, investors, corporate IT professionals, media and financial analysts, internet marketing professionals, Web gurus and consumers.

• 40% Web Masters and Computer Professionals
• Predominantly professional males between 25 and 34 years old

I happened to be there checking out www.steverenner.com over at Alexa today and I noticed that they are offering advertising. This is no surprise, as most sites offer advertising. I figured it would be fairly expensive, but check these prices…

Alexa Home Page

• Views: 2.3 million per month
• Price: $6,000 per month

Alexa Site Info Pages - Better Deal!

• Views: 8 million per month
• Price: $15,000 per month

Alexa Directory Pages

• Views: 1 million per month
• Price: $2,600 per month

Alexa Top Sites Pages

• Views: 2.8 million per month
• Price: $7,000 per month

Run of site - Best Deal!

• Your brand will be shown on all of the above placements
• Views: 14 million per month
• Price: $25,000

Ad Specs

• 125 X 125 Pixels
• Gif, Jpg or png format
• No Animation. Ads should be simple
• Ad should show your brand
• Link to your product page
• Alt-text of the name of your product or service

Now that’s some serious Advertising Dollars. I wonder if they have an Affiliate Program?

Oh by the way: Steve Renner has a traffic rank of: 174,819