Internet and Coffee

I had a chance to talk to Leigh Anne Wallace who blogs at TheB2BLead and got her perspective on blogging for business and what she has learned from her experience.

Here are some of the things we chatted about in the video:

• The domain or URL of your blog is important.  Read this article about the best options for a business blog URL. 
• Blogging is a great way to build thought leadership in your community, and can lead to speaking opportunities.
• You can have your customers write for your blog.
• Blogging is a good way to build a relationship with individual people in your market and is a good lead nurturing tool.
• Updating your blog on a regular basis keeps your readers more engaged.
• Take your blog articles and re-use them as part of your email newsletters.